Creator Science #73: Taylor Schulte – Creating a winning content marketing strategy for a professional services business
14 snips
Sep 21, 2021 
In this discussion, Taylor Schulte, founder of Define Financial and host of the Stay Wealthy Retirement podcast, reveals his journey from corporate finance to entrepreneurship. He shares insights on his successful content marketing strategies, including the impactful role of podcasting in acquiring clients. Taylor emphasizes the importance of a client-focused advisory model and the advantages of transparency. He also talks about building credibility through media recognition and optimizing online presence for better client engagement.
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LinkedIn Profile Censorship
- Taylor Schulte's LinkedIn profile was marked up by his compliance officer for being too creative.
- This event highlighted the limitations of his corporate environment and fueled his desire for a creative outlet.
Seek Mentorship
- Connect with people you can learn from, even through cold outreach.
- Dedicate time each week to learn from those ahead of you in your industry.
Client-First Approach
- Traditional financial firms prioritize shareholder profits over client needs.
- Taylor Schulte started his firm to prioritize client interests, a principle central to his "fee-only" model.
