
#73: Taylor Schulte – Creating a winning content marketing strategy for a professional services business
Creator Science
Optimizing User Journeys and SEO
This chapter explores the critical role of optimizing a website's homepage and content for improved search visibility. It emphasizes developing a user-friendly experience that clearly outlines services and guides potential clients through their decision-making process. Additionally, the chapter discusses balancing long-term SEO strategies with immediate marketing efforts to enhance client engagement and improve overall business operations.
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