Kieran Flanagan

Former CMO of Zapier and now leading marketing and AI initiatives at HubSpot, Kieran Flanagan discusses the future of AI in marketing. He challenges Google's adaptability, highlights four pillars of his AI Marketing Playbook: Personalization, PLG 2.0, Multimodal Focus, Creator Partnerships, and gives spicy feedback to Google. The talk dives into the impact and revolution of AI in marketing and emphasizes tailored user experiences in the evolving landscape.

Season 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition one.Timestamps:01:00 Kieran’s Introduction and Background06:35 What people get wrong about Kieran09:00 What are you doing in Marketing if AI is about to kill it?13:00 Conent Paradox. AI bundling and unbundling content.19:00 Technological leaps that make people more efficient. Are knowledge workers immune to it?21:30 Hubspots origin story26:00 AI is maybe a retention rather than an acquisition tool31:40 How we think about Software is changing radically35:20 How product-led growth is dramatically getting accelerated by AI39:50 People definitely buy from companies not just people43:48 How Zapier tries to offer value from before AI and now after AIConnect!Kieran Flanagan: https://www.linkedin.com/in/kieranjflanagan/Leah: https://www.linkedin.com/in/leahtharin/Send us a textLeah on Linkedin / Twitter / Youtube

Kieran Flanagan, SVP Marketing at Hubspot discusses the practical use of AI in tech, emphasizing the importance of human collaboration with AI. Topics include AI in strategy, user interfaces, customer service, and the challenges of leveraging AI in marketing. Key takeaways: AI requires human input for optimal results, can improve interactions but may lead to isolation, and marketers need a deep understanding of their business before implementing AI.