Former CMO of Zapier and now leading marketing and AI initiatives at HubSpot, Kieran Flanagan discusses the future of AI in marketing. He challenges Google's adaptability, highlights four pillars of his AI Marketing Playbook: Personalization, PLG 2.0, Multimodal Focus, Creator Partnerships, and gives spicy feedback to Google. The talk dives into the impact and revolution of AI in marketing and emphasizes tailored user experiences in the evolving landscape.

AI-driven personalization needs to be as personal and engaging as a handwritten letter.Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.Mentions Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth Gorgias https://www.gorgias.com/  Ramp https://ramp.com/  Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392  About Guillaume CabaneGuillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.Connect with Guillaume Website: www.hypergrowthpartners.com  Linkedin: https://www.linkedin.com/in/cabane/ Twitter: https://twitter.com/guillaumecabane  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Season 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition one.Timestamps:01:00 Kieran’s Introduction and Background06:35 What people get wrong about Kieran09:00 What are you doing in Marketing if AI is about to kill it?13:00 Conent Paradox. AI bundling and unbundling content.19:00 Technological leaps that make people more efficient. Are knowledge workers immune to it?21:30 Hubspots origin story26:00 AI is maybe a retention rather than an acquisition tool31:40 How we think about Software is changing radically35:20 How product-led growth is dramatically getting accelerated by AI39:50 People definitely buy from companies not just people43:48 How Zapier tries to offer value from before AI and now after AIConnect!Kieran Flanagan: https://www.linkedin.com/in/kieranjflanagan/Leah: https://www.linkedin.com/in/leahtharin/Send us a textLeah on Linkedin / Twitter / Youtube

Two marketing experts from HubSpot discuss the importance of attention in marketing, engaging comments as a tool, and the evolving landscape of social media platforms. They also touch on the shift towards video content, understanding target audiences, and the role of AI in modern marketing strategies.

Kieran Flanagan, SVP Marketing at Hubspot discusses the practical use of AI in tech, emphasizing the importance of human collaboration with AI. Topics include AI in strategy, user interfaces, customer service, and the challenges of leveraging AI in marketing. Key takeaways: AI requires human input for optimal results, can improve interactions but may lead to isolation, and marketers need a deep understanding of their business before implementing AI.