PRODUCTEA with Leah, Growth & Senior Leadership 28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor
18 snips
Jun 29, 2023 
AI Snips
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Transcript
Episode notes
AI As An Accelerant For Personalization
- AI acts as an accelerant for marketing, letting teams personalize at scale between programmatic and human-led experiences.
- Kieran tests using AI to give every prospect a concierge-like experience from website to expansion.
Shift Concierge Tasks To AI
- Obsess on personalization across the entire customer journey and test AI assistants in onboarding and expansion.
- Move human-led concierge tasks into AI where it improves scale and relevance for each role.
The Content Paradox: Bundle Then Unbundle
- AI bundles content creation and unbundles consumption, making summaries as common as long-form pieces.
- That creates a shorter window for fast movers to capture value before commoditization occurs.