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4min chapter
28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor
PRODUCTEA with Leah, Growth & Senior Leadership
The Disruption of Content Creation
I feel like we're getting disrupted because there's just so much noise that it is harder for you, or not you and me, but our followers or whoever that is interested in content to actually create a feed that has as little as noise as possible. Patrick Campbell called it like the age of acquisition is dead. And if you talk about outbound also being content creation, and as a means of getting inbound in the end, it is starting to get harder to differentiate yourself. I'm with you that the quality is not there on the content creation side, but it will definitely have a really big impact on just a noise side.
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