28: Kieran Flanagan: CMO@Zapier | ex SVP Marketing Hubspot | Sequoia Scout | Advisor
PRODUCTEA with Leah, Growth & Senior Leadership
The Importance of Contextual Automation in the Pre-Ai World
The problem from sales is not that they have a convincing sales pitch. I think the problem is still that if you don't have a good match with me, what I need, then no sales pitch is going to solve it. And for me, the main reason why I do not buy B2B products that often is because of the implied friction. It's not just a licensing cost, right? Like, and I need to figure this out all in my head myself. But if AI can help me connect with other vendors in some way where we can actually derive, okay, this is a risk of $5,000 versus $25,000 before, even the licensing cost. However
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