PRODUCTEA with Leah, Growth & Senior Leadership

62: Kieran Flanagan: The state of AI in 2024 in Tech

13 snips
Jun 16, 2024
Kieran Flanagan, SVP Marketing at Hubspot discusses the practical use of AI in tech, emphasizing the importance of human collaboration with AI. Topics include AI in strategy, user interfaces, customer service, and the challenges of leveraging AI in marketing. Key takeaways: AI requires human input for optimal results, can improve interactions but may lead to isolation, and marketers need a deep understanding of their business before implementing AI.
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INSIGHT

AI Reflects Your Knowledge And Prompts

  • AI's output mirrors the user's knowledge and prompting skill rather than magically creating strategy.
  • You must teach the model what good looks like to get strategic, useful outputs.
INSIGHT

AI-Driven Companionship Networks

  • AI characters and companions will create new, tailored social networks blending humans and avatars.
  • Companionship use cases will surge, especially for isolated demographics.
ANECDOTE

Seamless Travel Chatbot Experience

  • Leah described a seamless airline chatbot rebooking her cancelled flight while abroad.
  • She preferred the AI agent because it gave options and removed friction from the experience.
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