6 Figure Creative #357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series
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Apr 8, 2025 Freelancers often hit a wall earning over six figures, but it may not be about pricing or marketing. Discover how to design a scalable flagship offer that speeds up delivery and simplifies client engagement. Learn to present services as solutions to client problems, maximizing value. Explore asynchronous workflows to turn time into a profit-generating asset. Finally, understand the power of value-based pricing to break income ceilings, paving the way to unprecedented financial success.
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Offer Issues
- Freelancers stuck at high five/low six figures rarely have marketing issues.
- The problem usually lies in their offer, not pricing or marketing.
Custom Project Chaos
- Avoid custom projects; they limit earning potential.
- Focus on offer strategy to break through income plateaus.
Kodak and Blockbuster
- Kodak, focused on film, missed the digital photography revolution.
- Blockbuster, similarly, lost to Netflix by focusing on their solution (rentals) instead of the problem (convenient entertainment).
