6 Figure Creative

"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a trap. And if you’re not paying attention, you’ll walk right into it. This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it comes via DM, email, or awkward in-person moment.) The 4 scenarios where you never give a number My actual templates you can use to stay in control How to filter out bad-fit clients without scaring off the good ones If you’ve ever fumbled this question (or avoided it completely), this is the episode that will fix it. For full show notes, visit https://6figurecreative.com/373

Stephen Hutson, a Clients by Design coach known for his freelance copywriting and SaaS marketing expertise, dives into the art of crafting irresistible offers. He highlights why freelancers often fail at attracting clients due to unclear messaging. Listeners learn about the five essential components of a great offer, how to raise rates without changing services, and a litmus test for clarity. Discover strategies like 'niche stacking' and the role of personal communication in understanding client needs. This chat is packed with actionable insights for enhancing client attraction!

Explore the challenges talented freelancers face when they're afraid to revisit the novice stage. Embrace the discomfort of learning new skills and understand how this can fuel growth. Discover the importance of being a T-shaped freelancer, mastering one core skill while branching into others. Dive into overcoming self-sabotage, especially the fear of technology, and learn how to ditch excuses that keep you stagnant. Finally, confront the gap between aspirations and reality, and take action to fill your client calendar.

Freelancers often get bogged down in analysis paralysis, overcomplicating pricing and decision-making. Instead of wasting time on logo tweaks and website updates, they should focus on swiftly testing their offers. Simple strategies can yield better results, proving that speed is king in business. Time management techniques like time blocking can enhance productivity and prioritize crucial growth tasks. Creating an impactful client message and testing marketing strategies rapidly can attract more ideal clients. Don't let indecision hold you back!

Discover how to protect your creative business from nightmare clients by learning the C.L.O.W.N.S. Framework. Explore the six red flags to spot during initial calls, like the 'Waffler' and boundary-testing behaviors. Understand why ignoring gut feelings can lead to chaos. Get strategies for improving communication and setting clear expectations to keep project clarity intact. Prioritize quality client relationships and say goodbye to the soul-sucking clients that drain your energy and creativity.

Discover how to dodge dead-end client calls with a savvy framework called BANT. Learn to use a simple four-question system to qualify leads and save precious time. Feel empowered on sales calls by steering conversations with confidence. Plus, uncover red flags that signal trouble ahead in potential clients. The discussion wraps up with a heartwarming personal story about a memorable father-son adventure in Yellowstone, adding a relatable twist to the strategies shared.

Discover why many creative freelancers struggle with marketing and fall into a feast-or-famine cycle. Learn about the common mistakes that keep them stuck, such as procrastination and unclear communication. Unpack the truth behind lead magnets and dodge the myths that hinder progress. Plus, find a simple daily marketing routine that fits into a hectic schedule, ensuring a steady flow of clients. It's time to take control and promote yourself consistently!

Discover the common pricing mistakes that creatives often make, like using tiered pricing and undercharging. Explore how emotional biases can lead to poor decisions and the importance of focusing on value. Learn why flat rates may be better than hourly ones and how to approach clients with confidence. The host offers practical strategies for effective pricing and attracting higher-end clients. It's time to stop the pricing blunders and start earning what you're truly worth!

Learn how to stop sabotaging your sales as a freelancer. Discover why using a 'nice guy' approach can kill your chances of closing deals. Uncover the one simple question that separates serious clients from time-wasters. Say goodbye to being ghosted forever and elevate your communication strategies. This engaging discussion is filled with actionable tips to help you land those high-paying clients you’ve been aiming for.

Is your portfolio a chaotic mix or a stunning showcase? Discover why a cluttered collection can send potential clients running. The speaker likens oversaturation to a Cheesecake Factory menu, stressing that less is often more. Learn how to transform your work into a focused, quality highlight reel that builds trust. Practical strategies are shared to help freelancers curate portfolios that truly resonate with clients, ensuring they say 'yes' instead of 'next!' Tune in for insights on refining your sales tool.