6 Figure Creative

Freelancers often fear wasting money on paid ads, but there’s a compelling challenge to change that. By investing just $500, you can potentially earn thousands if you know the right strategies. Learn about the prerequisites for success, the smart testing process, and real-life success stories of freelancers who turned a modest ad spend into significant income. Plus, discover how to get your first $500 in ads covered and why persistence can unlock even greater opportunities.

January is a prime time for freelancers to dive into cost-effective advertising as competition fades. Many creatives fear that ads might tarnish their premium brand, but strong messaging is what truly matters. Paid ads can be a game-changer for those looking to attract clients quickly. Brian explores strategies to maintain a luxury brand image while embracing advertising, highlighting successful tactics used by high-end brands. Scaling your business means being visible and proactive in your marketing efforts, especially when referrals slow down.

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back in school most of us were taught to stay quiet, not stand out from the crowd. That being “pushy” and asking for what you want is bad. You're taught that if you stay invisible, you'll never face rejection. And while that kinda sorta works in high school… In the business world, it means you never **post about your work on social media. You never go all in with content marketing. And you’re afraid to actively make offers to potential clients (if I’m good, they’ll just come to me, right?) But marketing isn’t desperation…it’s just marketing. The stuff that you're avoiding doing because of the fear of looking desperate? Exactly the same stuff that successful business owners do (without any hesitation whatsoever). One of our clients is a brand designer who had this exact fear. And when she finally overcame it, she had some of her best months EVER. If you secretly fear “looking desperate” (or you actually ARE desperate), this one’s for you. For full show notes, visit https://6figurecreative.com/395

Learn how two freelancers face dramatically different fortunes based on their approach to referrals. Discover the seven critical mistakes that can hinder your chances of getting clients. Explore how to assess your own 'referrability score' and the importance of likability and clear communication. Find out why a strong reputation matters and how to stay top of mind with clients. Plus, uncover strategies to attract quality clients and leverage past relationships for exponential growth. Fix even one key issue, and watch your leads and projects soar!

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't just be selfishly isolated in our little rooms creating art for art's sake because it fulfills us. When it comes to actually being a business owner, we have to create real value for other people, which means we can't be selfish when it comes to our creativity. We have to share it with others. As it says on the wall behind me in my office, “It takes more than passion.” If you’re running a freelance business, don’t forget - you’re running a business. And that takes entrepreneurial skills that may not come naturally for many creatives. This week’s episode is about finding the sweet spot between creativity and entrepreneurship. Both the creative and the entrepreneur are essential elements of your freelance business… And there are good parts and bad parts of both. In this episode you’ll discover: Balancing the creative and entrepreneurial sides of your brain What entrepreneurs understand that creatives don't Using people, processes, and systems, to create value Keeping your creative spark alive Scheduling time for creative and entrepreneurial tasks Expanding your horizons by joining communities and finding mentors For full show notes, visit ⁠https://6figurecreative.com/393⁠

Three marketing experts dive into the intense debate between paid ads and organic content. They emphasize that relying solely on organic efforts can feel like playing on hard mode and often requires dozens of videos to gain traction. A surprising revelation is the perception that running ads signifies desperation, especially among freelancers. The conversation highlights when organic strategies excel, the benefits of combining ads with organic efforts, and offers tips for navigating content creation in 2026 with a focus on AI-driven personalization.

I need to tell you something you probably don't want to hear. You don't have a marketing problem. You have a leads problem. Let me prove it to you: You're generating less than 5 new leads per month Some months you get 10 leads, some months you get 1 That's a 1000% variance from your best month to your worst Meanwhile, my business generates 1,974 leads per month on average Our variance from lowest to highest month? Only 30% See the difference? When you only have 1-10 leads coming in, you're basically starving. You take whatever clients you can get. You can't be picky. You can't raise your rates. And you're one bad month away from panic mode. The answer? Uncomfortably simple: You need more at-bats. More opportunities. More people in your pipeline who could potentially become clients. And the best way to fix that? Paid ads. In this week's episode, you'll learn: The real root cause of feast or famine for 95% of freelancers (and how to fix it for good) What a niche photography studio doing $50M/year knows that you don't The exact number of ad variations you should be testing (hint: it's 100X more than you think) Most freelancers aren’t “bad at sales” - they just don’t have enough leads coming in to make their business model work. Let’s fix that. For full show notes, visit https://6figurecreative.com/391

Freelancing isn't just about making money; it's about thriving. Discover the essential roles freelancers must juggle, from sales to project management, and learn how to identify your biggest bottleneck. Emotions can fuel creativity but may hinder business decisions. Embrace the gym-like framework to tackle these challenges weekly. Brian emphasizes a mindset shift: instead of asking if you can succeed, focus on how to make it work. Avoiding critical business tasks can jeopardize your freelance journey, so give yourself permission to fail and keep pushing forward.

You know that massive to-do list in your head? All those things you're "supposed" to do as a freelancer? New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funnels. Pricing revamp. Recurring revenue package. Portfolio update. It's overwhelming as hell. And oh by the way, 99% of that list doesn't matter right now. Because your income isn't capped by all those things. It's capped by ONE thing. One bottleneck. This is something called the Theory of Constraints, and it's the simplest framework I've ever seen for giving yourself a raise as a freelancer. Your business has exactly ONE constraint holding you back right now. Maybe it's time (you're booked solid but can't take on more clients). Maybe it's lead generation (nobody knows you exist). Maybe it's sales (you get inquiries but can't close them). Maybe it's your average client value (everyone's worth $1,000 when they should be worth $5,000). Maybe it's fulfillment (clients leave unhappy and never refer you). Once you identify that ONE constraint and fix it, you get a raise. Sometimes a massive one, like 20%, 30%, even 50%+ in a year. Then a new constraint pops up. You fix that one. Yay, you just got another raise! It's literally whack-a-mole with your income, except every time you whack one you make more money. In this episode, I walk you through: The exact framework for identifying YOUR constraint The five core functions every freelancer needs to master (in order) The most common bottleneck for six-figure earners The "Hormozi Holy Trio" that holds most freelancers back How fixing one simple number can give yourself a 4x raise This is one of those episodes where if you actually apply what's in it, you'll look back in 6-12 months and realize it changed everything. For full show notes, visit https://6figurecreative.com/389

Discover the hidden dangers that can threaten your six-figure freelance business. Learn how to prevent burnout and recognize its warning signs. Uncover the impact of scope creep on your profits and how to manage it effectively. Get tips on tax preparation to safeguard your earnings and the legal protections you need to stay secure. Don’t let payment issues derail your success; find out how to handle invoices and get paid upfront. Protect your hard work with these essential strategies!