6 Figure Creative

I need to tell you something you probably don't want to hear. You don't have a marketing problem. You have a leads problem. Let me prove it to you: You're generating less than 5 new leads per month Some months you get 10 leads, some months you get 1 That's a 1000% variance from your best month to your worst Meanwhile, my business generates 1,974 leads per month on average Our variance from lowest to highest month? Only 30% See the difference? When you only have 1-10 leads coming in, you're basically starving. You take whatever clients you can get. You can't be picky. You can't raise your rates. And you're one bad month away from panic mode. The answer? Uncomfortably simple: You need more at-bats. More opportunities. More people in your pipeline who could potentially become clients. And the best way to fix that? Paid ads. In this week's episode, you'll learn: The real root cause of feast or famine for 95% of freelancers (and how to fix it for good) What a niche photography studio doing $50M/year knows that you don't The exact number of ad variations you should be testing (hint: it's 100X more than you think) Most freelancers aren’t “bad at sales” - they just don’t have enough leads coming in to make their business model work. Let’s fix that. For full show notes, visit https://6figurecreative.com/391

Freelancing isn't just about making money; it's about thriving. Discover the essential roles freelancers must juggle, from sales to project management, and learn how to identify your biggest bottleneck. Emotions can fuel creativity but may hinder business decisions. Embrace the gym-like framework to tackle these challenges weekly. Brian emphasizes a mindset shift: instead of asking if you can succeed, focus on how to make it work. Avoiding critical business tasks can jeopardize your freelance journey, so give yourself permission to fail and keep pushing forward.

You know that massive to-do list in your head? All those things you're "supposed" to do as a freelancer? New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funnels. Pricing revamp. Recurring revenue package. Portfolio update. It's overwhelming as hell. And oh by the way, 99% of that list doesn't matter right now. Because your income isn't capped by all those things. It's capped by ONE thing. One bottleneck. This is something called the Theory of Constraints, and it's the simplest framework I've ever seen for giving yourself a raise as a freelancer. Your business has exactly ONE constraint holding you back right now. Maybe it's time (you're booked solid but can't take on more clients). Maybe it's lead generation (nobody knows you exist). Maybe it's sales (you get inquiries but can't close them). Maybe it's your average client value (everyone's worth $1,000 when they should be worth $5,000). Maybe it's fulfillment (clients leave unhappy and never refer you). Once you identify that ONE constraint and fix it, you get a raise. Sometimes a massive one, like 20%, 30%, even 50%+ in a year. Then a new constraint pops up. You fix that one. Yay, you just got another raise! It's literally whack-a-mole with your income, except every time you whack one you make more money. In this episode, I walk you through: The exact framework for identifying YOUR constraint The five core functions every freelancer needs to master (in order) The most common bottleneck for six-figure earners The "Hormozi Holy Trio" that holds most freelancers back How fixing one simple number can give yourself a 4x raise This is one of those episodes where if you actually apply what's in it, you'll look back in 6-12 months and realize it changed everything. For full show notes, visit https://6figurecreative.com/389

Discover the hidden dangers that can threaten your six-figure freelance business. Learn how to prevent burnout and recognize its warning signs. Uncover the impact of scope creep on your profits and how to manage it effectively. Get tips on tax preparation to safeguard your earnings and the legal protections you need to stay secure. Don’t let payment issues derail your success; find out how to handle invoices and get paid upfront. Protect your hard work with these essential strategies!

Freelancers often believe a vast portfolio attracts clients, but focusing on quality over quantity is key. Highlighting work that matches desired clients can elevate your appeal. Learn strategies to build standout projects, even from scratch. Discover how to use demographics and contrast to showcase transformations. Offering a limited, lower-rate service to beta clients can boost your portfolio while gathering valuable testimonials. Elevate each piece to reflect your highest skills for long-term growth.

“Raise your gosh darn rates.” I literally have a podcast episode with this title. But that advice is not for everyone because raising your prices isn’t always the answer. Every freelancer has a “Goldilocks sweet spot” for their pricing. The perfect balance of rates that keep you booked, profitable, and sane. Charge too much? You've got the "luxury mirage"… premium prices, but an empty calendar. Charge too little? Welcome to the "bargain bin trap"… a packed calendar full of soul-sucking projects where you resent your clients and can barely keep your head above water. This week’s episode is all about finding that pricing sweet spot that keeps you booked with better clients. I’ll give you… 4 steps. and 3 important metrics. I break it all down on Episode #386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low) For full show notes, visit https://6figurecreative.com/386

The vast majority of freelancers want one thing: more clients. But what if that’s not your biggest problem? What if you’re booked solid… And now the “good problem to have” is that you can’t ever take a vacation because your income is tied to the hours you work? It’s a dollars-for-hours trap. No work = no money. Vacation? You're not making money. Get sick? Not making money. In the hospital? Not making money. Your income is handcuffed to the hours you work. And there's a ceiling. A theoretical maximum. You can inch it up by raising your rates, but eventually... that's it. That's your max. Some people are cool with that. If you’d like a future where you’re making great money NOT trading dollars for hours… Where you “outgrow” freelancing and transition your expertise into something more scalable… This episode is for you. Should I start an agency? Sell software/products? Or - should I start teaching what I know and build a coaching business? In this episode, I talk about the pros and cons of each, and why I think creating a scalable coaching offer is the way to go (spoiler alert: it’s the one I’ve gone all in on, which is why you’re reading this). For full show notes, visit https://6figurecreative.com/385

We all get the same 24 hours in a day. So why can some people get more done in that 24 hours than others? It’s not ALWAYS about doing more. In many cases it’s about doing the RIGHT things consistently (at the right time of day). My day starts at 5:30 AM with 15 minutes of reading and straight to the gym for a workout. It’s a non-negotiable for me, whether I feel like it or not. So my advice for you: Set aside “power hours” to work ON your business every day - as a non-negotiable. Just like going to the gym, it’s a “business booty bootcamp” that directly adds junk to your trunk (aka revenue to your bank account) when you do it consistently. (Oh, and DO NOT check emails first thing in the morning. Ever.) This week’s episode is all about how to know WHAT to work on and how to prioritize it so you can actually have the business and the life that you want. Things like: Micro-routines that help you knock out the important stuff quickly How I structure my day based on my energy levels, and my best “hacks” for creative focus The “hate-charity” trick that helps me accomplish my goals The 3 biggest issues that keep you from prioritizing (even when you want to) Listen now to Episode #384: The “Power Hour” Method (How Smart Freelancers Work) For full show notes, visit https://6figurecreative.com/384

“I'd love to be jacked.” “I'd love to be great at pottery.” “I’d love to be a scratch golfer.” ← this one’s me. You can say you wanna be good at something, but if you’re not willing to do what it takes to get there, you don’t really want it enough. And sometimes that’s okay. But when it comes to your freelance business, I hear a lot of people say, “I want to be making 6 figures, charging $10k per project, etc etc.” And yet when it comes time to do the work - they “don’t have time” for it. That time excuse? We know it’s not really true. I've seen people juggling full-time jobs, families, community roles, even taking care of extended family... and they STILL make massive progress in their businesses. Then I see freelancers with literally zero responsibilities (single, no kids, no clients, hell, some even just got laid off and have nothing but time) and they're STILL using "lack of time" as their excuse. We all have the same 24 hours. So what are you willing to do to make time and space for progress? That’s the question I tackle on this week’s episode: What Are You Willing to Give Up to Grow Your Freelance Business? Don't just SAY you want to grow your freelance business. Show it with your choices. For full show notes, visit https://6figurecreative.com/383

Freelancers, it's time to ditch the passive approach to client acquisition! Discover why relying on word of mouth and social media can hurt your success. Learn how to actively amp up your referrals and turn networking into a goal-oriented strategy. The episode features insights on cold outreach, the pitfalls of freelance marketplaces, and effective use of content marketing. Plus, explore the benefits of paid media to attract new clients. Transforming your client acquisition methods could change everything!