6 Figure Creative #373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)
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Jul 24, 2025 Freelancers often dread the question, 'How much do you charge?' This podcast reveals how to tackle it confidently without underselling yourself. Learn about four scenarios where you should avoid giving a number and discover useful templates to maintain control during pricing discussions. The hosts emphasize turning this tricky conversation into a chance for relationship-building, all while filtering out unsuitable clients. Say goodbye to awkward moments and embrace your worth!
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Pricing Question Is A Trap
- The question "How much do you charge?" often triggers insecurity and bad decisions from freelancers.
- Treat it as a conversation starter, not a demand, to avoid underpricing and losing deals.
Butt‑In‑Seat Spectrum Matters
- Your placement on the 'butt in seat' spectrum determines how quickly you must get to price.
- More commoditized services require faster pricing; bespoke services need more hoops to protect value.
Lead The Pricing Conversation
- Position your pricing conversation as part of your overall positioning to signal value.
- Lead the pricing moment as an invitation to run your process instead of obeying a demand for a number.