6 Figure Creative #368: BANT For Freelancers | The Secret BS Detector For Bad Leads
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Jun 24, 2025 Discover how to dodge dead-end client calls with a savvy framework called BANT. Learn to use a simple four-question system to qualify leads and save precious time. Feel empowered on sales calls by steering conversations with confidence. Plus, uncover red flags that signal trouble ahead in potential clients. The discussion wraps up with a heartwarming personal story about a memorable father-son adventure in Yellowstone, adding a relatable twist to the strategies shared.
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Use BANT to Qualify Leads
- Use the BANT framework to qualify leads by Budget, Authority, Need, and Timing before calls.
- This saves time, boosts confidence, and increases closures with the right clients.
Protect Time from Unqualified Leads
- Freelancers waste time on unqualified leads due to desperation and poor filtering.
- Protect your time by implementing qualification to avoid calls with people who can't or won't hire you.
Use Proxy Questions for Budget
- When direct budget questions feel awkward, ask proxy questions like team size or annual revenue ranges.
- These proxies signal ability and willingness to pay, helping to filter unqualified leads before calls.