6 Figure Creative

Brian Hood
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May 20, 2025 • 18min

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

Ever been to a spa?   You get a menu with 12 fancy options… and no idea which one you actually need.   Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399?   You have no idea.   Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF.   This is exactly what I've seen freelancers do in their sales process, and it's losing you clients you should’ve closed.   In this week’s episode of the 6 Figure Creative Podcast, I break down the “spa menu pricing” trap, and show you how to sell like a doctor instead.   Doctors don’t give you options. They listen, diagnose, and prescribe.   That’s what your clients want too (bc you're the expert of your domain).   If you want to... Close more gigs Speed up your sales cycle (i.e. how long it takes to close a client) Charge what you’re truly worth ...then don’t miss this one. For full show notes, visit https://6figurecreative.com/363
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10 snips
May 13, 2025 • 37min

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

Freelancers often struggle to attract clients beyond their comfort zone, facing fears and uncertainty. This discussion highlights the power of risk reversal and guarantees in boosting client confidence and securing projects. Learn how to address common client worries and transform them into compelling sales strategies. Real-world examples reveal effective milestone guarantees and innovative tactics tailored for creative industries. Discover how to close deals faster with fewer objections by crafting guarantees that resonate with client needs.
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May 6, 2025 • 21min

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

A successful freelancer with high website traffic was making only $0.23 per visitor—far below potential earnings. The discussion reveals the danger of relying on passive sales, emphasizing the need for effective sales processes to maximize income. Tips include balancing time for sales and making small tweaks to enhance earnings. The conversation covers various sales strategies, urging freelancers to focus on increasing earnings per visitor rather than just seeking more site traffic. Unlocking better revenue is the key to reaching significant income goals.
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Apr 29, 2025 • 40min

#360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series

Scaling past $100k, freelancers often find themselves overwhelmed as they become the bottleneck in their own businesses. Learn how to streamline your operations with three key systems that enhance efficiency without the need for hiring. Discover the importance of optimizing client onboarding and project delivery processes. Improve communication strategies to strengthen client relationships and boost satisfaction. With the right systems in place, you can multiply your output and income while regaining control of your creative freedom.
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Apr 22, 2025 • 25min

#359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series

Every new lead can feel like a triumph, but savvy freelancers know that not all clients are worth their time. Poor-fit clients can drain creativity and lead to burnout. This discussion offers a 5-step client filter that helps freelancers focus on ideal clients and strengthen their business. Learn how to create a 'hell yes' client list and master sales calls to ensure perfect matches. It's all about protecting your time, creativity, and sanity while building a thriving freelance career!
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5 snips
Apr 15, 2025 • 30min

#358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series

Freelancers often face fluctuating workloads that hinder consistent income. The discussion introduces a 'Demand Engine'—a proactive 4-part system designed to keep your calendar filled and income steady. Key concepts include understanding client acquisition and retention, minimizing churn rates, and employing visibility strategies to attract clients. The importance of focusing on one visibility method, alongside effective sales processes, is highlighted, offering essential tools for maximizing conversions and sustaining business growth.
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32 snips
Apr 8, 2025 • 39min

#357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series

Freelancers often hit a wall earning over six figures, but it may not be about pricing or marketing. Discover how to design a scalable flagship offer that speeds up delivery and simplifies client engagement. Learn to present services as solutions to client problems, maximizing value. Explore asynchronous workflows to turn time into a profit-generating asset. Finally, understand the power of value-based pricing to break income ceilings, paving the way to unprecedented financial success.
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16 snips
Apr 1, 2025 • 29min

#356: The Multi 6-Figure Freelancer Playbook Series | Part 1

Many freelancers hit a frustrating $50K plateau, often relying on referrals. A successful shift to multi-six-figure income requires fundamental mindset changes. Key insights include moving from a scarcity mentality to a business owner mindset, understanding client value rather than just billing hours, and implementing strategies for securing timely payments. By viewing client relationships through a strategic lens, freelancers can break free from average earnings and create stable, high-income streams.
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Mar 25, 2025 • 28min

#355: You’re Booked Solid. Now What? | The Real Reason You’re Stuck at $100K

Feeling overwhelmed as a freelancer? Discover how many creatives get stuck at the six-figure mark while juggling too many clients. Learn the 'buyback ladder' framework to delegate tasks and grow your business. Find out how strategic delegation can help you transition from freelancer to agency owner, allowing you to focus on what truly drives growth. It’s time to unlock your potential, say goodbye to burnout, and embrace a more efficient approach that leads to greater profitability!
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Mar 18, 2025 • 22min

#354: Why Perfectionism Is Killing Your Income—The $92/hr vs. $462/hr Problem

Creatives LOVE making things "perfect".We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours... and hours trying to craft the "perfect" final product for our clients.But here’s what sucks: Perfectionism is keeping you broke.Spending 40 hours on something that should take 8? That’s the difference between making $92/hr and $462/hr. The most successful freelancers aren’t the ones who make things perfect. They’re the ones who get things done efficiently - without sacrificing quality.In this episode, I break down: How to go from $92/hour to $462/hour—without working harder or cutting corners. How to spot inefficiencies in your workflow—and fix them without lowering the quality of your work. Simple strategies to work faster, charge smarter, and win more gigs—so you can finally stop feeling overworked and underpaid. If you're tired of working longer hours for less money, this one's for you.For full show notes, visit https://6figurecreative.com/354

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