6 Figure Creative #362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)
May 13, 2025
Freelancers often struggle to attract clients beyond their comfort zone, facing fears and uncertainty. This discussion highlights the power of risk reversal and guarantees in boosting client confidence and securing projects. Learn how to address common client worries and transform them into compelling sales strategies. Real-world examples reveal effective milestone guarantees and innovative tactics tailored for creative industries. Discover how to close deals faster with fewer objections by crafting guarantees that resonate with client needs.
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Risk Blocks Client Hiring
- Risk is the main factor stopping clients from hiring freelancers when dealing with strangers.
- Clients worry about wasting money, time, and not achieving their project vision.
Use Guarantees to Reverse Risk
- Address risk with guarantees to get more people, including strangers, to hire you.
- Proper risk reversal speeds up the sales process and increases 'hell yes' responses.
Choose Guarantee Types Wisely
- Offer different guarantees based on the type of risk: refunds for money risk, free work for happiness risk, and free samples for confidence.
- Tailor guarantees like 'pay only if happy' or 'deliver on time or pay nothing' to your niche.