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#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

6 Figure Creative

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Navigating Risk Reversal and Client Guarantees for Better Business Success

This chapter explores the concept of risk reversal and guarantees in business, highlighting strategies to secure clients while minimizing personal losses. Through a case study on a videographer, it underscores the significance of conditional guarantees and managing client expectations effectively.

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