#355: You’re Booked Solid. Now What? | The Real Reason You’re Stuck at $100K
Mar 25, 2025
Feeling overwhelmed as a freelancer? Discover how many creatives get stuck at the six-figure mark while juggling too many clients. Learn the 'buyback ladder' framework to delegate tasks and grow your business. Find out how strategic delegation can help you transition from freelancer to agency owner, allowing you to focus on what truly drives growth. It’s time to unlock your potential, say goodbye to burnout, and embrace a more efficient approach that leads to greater profitability!
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question_answer ANECDOTE
Fitness Analogy for Business
Brian Hood shares a fitness analogy illustrating hiring people to work for you while you get results.
This mirrors business where hiring employees allows owners to get results without doing all the work themselves.
volunteer_activism ADVICE
Delegate All Admin Tasks
Delegate all administrative tasks like email, scheduling, invoicing, and contracts to assistants immediately.
This frees up your time and keeps you focused on higher-value creative work.
volunteer_activism ADVICE
Delegate Delivery and Training
After admin, delegate delivery tasks not requiring your expertise to assistants or junior creatives.
Train your team to handle tasks well so you can focus on strategic work and higher-level creative decisions.
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How to Buy Back Your Time, Scale Your Business, and Create a Life You Love
Dan Martell
Dan Martell's "The Buyback Principle" offers a practical framework for entrepreneurs to reclaim their time and scale their businesses by strategically delegating tasks. The book introduces the concept of a 'replacement ladder,' guiding readers through a process of identifying and outsourcing tasks, starting with administrative duties and progressing to higher-level responsibilities. Martell emphasizes the importance of systematization and building a team to achieve sustainable growth. The book provides actionable strategies and real-world examples to help entrepreneurs break free from the limitations of working solely as a solopreneur. It encourages readers to focus on high-value activities that drive significant business impact, ultimately leading to increased profitability and personal freedom.
Virtual freedom
How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
Chris Ducker
In 'Virtual Freedom', Chris C. Ducker provides a comprehensive guide for entrepreneurs on outsourcing tasks to virtual assistants. The book details every aspect of working with virtual staff, from identifying which jobs to outsource to finding, hiring, training, motivating, and managing virtual assistants. It also includes additional tactics and online resources to help business owners take their businesses to the next level and achieve a better work-life balance.
Let’s say you hired a personal trainer with the goal of "getting into shape"…
But instead of coaching you, they literally did the workouts for you.
They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie.
Meanwhile, you’re on the sofa binging White Lotus... and somehow you get in the best shape of your life.
That would break the entire fitness industry.
But in business, that’s exactly how it works. You hire people. They do the work. You get the results.
Yet most 6 figure freelancers stay stuck. Overbooked. Overwhelmed. Dropping the ball on clients because they can’t take on more work… but also can’t say no to more money.
If that sounds familiar, this episode is for you.
I’m breaking down exactly how to scale beyond that low six-figure plateau - without drowning in work.
Whether you want to build a micro-agency to multiple six figures or a full-blown team to seven figures, this is the roadmap to hiring smart, working less, and making more.
6 Figure Creative 