6 Figure Creative #361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series
May 6, 2025
A successful freelancer with high website traffic was making only $0.23 per visitor—far below potential earnings. The discussion reveals the danger of relying on passive sales, emphasizing the need for effective sales processes to maximize income. Tips include balancing time for sales and making small tweaks to enhance earnings. The conversation covers various sales strategies, urging freelancers to focus on increasing earnings per visitor rather than just seeking more site traffic. Unlocking better revenue is the key to reaching significant income goals.
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Client's Broken Sales Process Anecdote
- Brian Hood shares a client story of a mixing engineer with tens of thousands of website visitors but earning just $0.23 per visitor.
- Despite high traffic and a self-serve checkout, the client made less than $5k/month which is inefficient sales-wise.
Earnings Per Visitor Matters Most
- More website visitors don’t guarantee more income; earnings per visitor is the critical metric.
- Passive sales processes with high traffic can leave tens of thousands of dollars unrealized monthly.
Small Sales Tweaks Boost Earnings
- Small shifts in sales strategy can massively increase earnings per visitor.
- Improving from $0.23 to even $1 per visitor can quadruple monthly income significantly with the same traffic.