Level Up Creators Podcast

Do you really need a big audience to grow? Not anymore with Dustin Riechmann

Jul 18, 2025
Dustin Riechmann, founder of Seven Figure Leap, helps experts build seven-figure brands through podcast guesting. In this conversation, he shares his fascinating journey from engineering to digital marketing. Dustin emphasizes the power of storytelling as a marketing tool and explains how niche podcasts can yield better conversions than mega shows. He introduces the concept of the 'Profit Cake' and offers strategic tips for pitching to podcasts. Plus, learn why starting with guesting can be more beneficial than launching your own show.
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ANECDOTE

Dustin's Nonlinear Journey

  • Dustin Riechmann transitioned from professional engineer to entrepreneur through a nonlinear path including a marriage ministry and a meat stick business.
  • The pandemic forced him to sell meat sticks online using storytelling on podcasts, sparking his podcast guesting marketing method.
ADVICE

Gain Clarity for Confident Guesting

  • Gain confidence as a podcast guest by achieving clarity on your purpose, story, and unique value.
  • Focus on small niche podcasts where a clear, authentic story resonates better than polished appearances on large shows.
INSIGHT

Podcast Guesting's Three Layers

  • Podcast guesting value extends beyond listeners to include relationships with hosts and accessing top prospects indirectly.
  • Niche podcasts yield higher ROI through deeper audience connection and better partnerships than large general shows.
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