This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

2025 Content Marketing Trends [Special Episode] (451)

Oct 25, 2024

Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!

49:12

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Quick takeaways

Marketers need to prioritize audience engagement and create long-form content that fosters deeper connections, moving beyond merely pushing products.

For 2025, there's an emphasis on reclaiming creativity in content marketing, encouraging calculated risks and unique community-driven approaches instead of safe practices.

Deep dives

Revisiting Football Predictions

The discussion revolves around revising football predictions for the Dallas Cowboys and Cleveland Browns. Initial predictions were optimistic for the Cowboys, suggesting an 11-win season, but the current sentiment indicates a more cautious view due to performance uncertainties. The hosts acknowledge the possibility of the Browns struggling this season, with differing opinions on their win total, reflecting their evolving viewpoints amid the current season's trends. This banter illustrates the impact of team performance on fan expectations and the emotional investment in sports.

Intro

2min

A Playful Start to Content Marketing Insights

1min

Reflections on Sports Seasons and Women's Basketball

6min

B2B Content Marketing Insights for 2025

8min

A Lighthearted Take on Marketing Challenges and New Tools

2min

Revitalizing Content Marketing Strategies

26min

Revitalizing Content Marketing

3min

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

Think more local in 2025
Who's your "with"?
Paid promotion of content for the win
Less is more
Time to kill some things
Let's get risky in 2025

See the full research here.

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This week's sponsor:

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Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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