This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
2025 Content Marketing Trends [Special Episode] (451)
Oct 25, 2024
Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!
49:12
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Quick takeaways
- Marketers need to prioritize audience engagement and create long-form content that fosters deeper connections, moving beyond merely pushing products.
- For 2025, there's an emphasis on reclaiming creativity in content marketing, encouraging calculated risks and unique community-driven approaches instead of safe practices.
Deep dives
Revisiting Football Predictions
The discussion revolves around revising football predictions for the Dallas Cowboys and Cleveland Browns. Initial predictions were optimistic for the Cowboys, suggesting an 11-win season, but the current sentiment indicates a more cautious view due to performance uncertainties. The hosts acknowledge the possibility of the Browns struggling this season, with differing opinions on their win total, reflecting their evolving viewpoints amid the current season's trends. This banter illustrates the impact of team performance on fan expectations and the emotional investment in sports.
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