This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose 2025 Content Marketing Trends [Special Episode] (451)
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Oct 25, 2024 Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!
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Caitlin Clark's WNBA Departure
- Robert Rose and Joe Pulizzi discussed Caitlin Clark's decision to leave the WNBA for Europe.
- They expressed concern over the league's handling of the situation and its potential impact on the WNBA's growth.
B2B Content Marketing Challenges
- B2B content marketers face a consistent challenge: lack of resources and clear goals.
- This leads to average effectiveness and a struggle to create a scalable content model.
The Innovation Stagnation
- B2B marketing teams often get stuck in a cycle of fixing existing systems rather than innovating.
- This leads to incremental improvements instead of big, creative ideas.