8min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

2025 Content Marketing Trends [Special Episode] (451)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

B2B Content Marketing Insights for 2025

This chapter explores findings from the Content Marketing Institute's annual research on B2B content marketing, reflecting on current challenges and future aspirations. The speakers discuss the stagnation in the marketing landscape, emphasizing the need for innovation and risk-taking to revitalize marketing efforts by 2025.

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