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26min chapter
2025 Content Marketing Trends [Special Episode] (451)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Revitalizing Content Marketing Strategies
This chapter explores the stagnation of content marketing and the growing disconnect between marketers' budget requests and actual allocations. The discussion emphasizes the importance of strategic thinking and higher-quality, engaging content over standard promotional efforts. It advocates for empowering individuals within organizations to create authentic and long-form content, aiming to build deeper connections with audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode