This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose Is Reddit the Missing Piece in Your Content Marketing Strategy?
20 snips
Sep 12, 2025 Discover the potential of Reddit as a marketing powerhouse and learn how it's carving a niche in content strategies. The conversation shifts to OpenAI's ambitious plans for a non-AI animated movie and the launch of Robinhood's new social media app. Explore the implications of AI on job markets, especially concerning creativity and entry-level positions. Tune in for insights on marketing successes, playful anecdotes, and a humorous take on data management for business growth.
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Reddit's Rising Role In Discovery
- Reddit has become a major source for AI-driven answer discovery and niche conversations that show up in search results.
- Joe and Robert warn that as Reddit gains SEO value, brands must watch for culture clash and gaming attempts.
Longtime Reddit User Observes Search Impact
- Joe Pulizzi has been a heavy Reddit user for about 15 years and relies on it for information.
- He observed Reddit threads frequently dominate Google search results for many queries.
Test Reddit Carefully Before Scaling Ads
- Test Reddit advertising or publisher tools before committing large budgets because the platform has unique community norms.
- Learn subreddit etiquette and avoid obvious gaming tactics like fake accounts to prevent backlash.
