The Future of Influencer Marketing Is NOT What You Think (492)

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).

In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future?

YouTube announced that it will begin testing a new AI feature designed to estimate whether a user is a minor...regardless of the birthday listed on the account. Some creators fear it will hurt business, while others worry that large organizations and institutions will use the data in nefarious ways.

Winners and losers include the future of influencer marketing, the Savannah Bananas, American Eagle, Sydney Sweeney, and Vogue.

Rants and raves feature CMOs uncovering a new trend in influencer strategy—and Superman.

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This week's links:

ESPN to buy NFL Network

How YouTube Age Verification Could Hurt the Creator Economy

What MLB Can Learn from the Savannah Bananas?

Mentions of Creator Economy on CMO Calls

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This week's sponsor:

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Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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