This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Is AI Burning Down Google's Empire? + NFL Predictions (496)

17 snips

Sep 5, 2025

A federal judge orders changes to Google’s search engine, hinting at a decline in its dominance amid rising AI competitors. The podcast dives into the ongoing crisis of consumer trust in marketing AI. Creative collaborations with AI in music and visuals are explored alongside critical discussions about workforce implications. Listeners also get a humorous take on NFL predictions and the impact of pop culture on marketing. Expect insight, laughs, and a peek into the intersection of technology and creativity!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Google Keeps Chrome But Faces Limits

Judge Mehta ordered Google to make search deals non-exclusive but did not force asset sales.
Hosts view the ruling as a limited win for regulators and a major win for Google.

INSIGHT

Search Is Shifting Toward AI And Platforms

AI-driven search and platforms like TikTok are already diluting Google's dominance.
Robert predicts websites will need to optimize for AI agents, not just human search.

ADVICE

Personalization Should Feel Human

Avoid crude personalization that telegraphs data use and creates the "ick" factor.
Test personalization for accuracy and human feel before scaling it with AI.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

The marketing news of the week:

A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down? -- Judge orders search shakeup in Google monopoly case | PBS News

Meanwhile, the so-called “marketing AI boom” is running headfirst into a crisis of customer trust. But do people really care about privacy, or is it just talk? Joe and Robert debate whether it matters at all. -- Marketing AI boom faces crisis of consumer trust

Winners and Losers: Creators landing SNL deals (Creators Take Over SNL 🌜), and the curious case of why one agency made an indie short film.

Rants and Raves: A content strategist for ChatGPT raises eyebrows, and the surprising death of VOA.

And to wrap things up: our annual NFL predictions. Who’s taking home the Lombardi Trophy this year?

-------

This week's sponsor:

Did you know that most businesses only use 20% of their data?

That's like reading a book with most of the pages torn out.

Point is, you miss a lot.

Unless you use HubSpot.

Their customer platform gives you access to the data you need to grow your business.

The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference.

Because when you know more, you grow more.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

-------

This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork