This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose Is AI Burning Down Google's Empire? + NFL Predictions (496)
17 snips
Sep 5, 2025 A federal judge orders changes to Google’s search engine, hinting at a decline in its dominance amid rising AI competitors. The podcast dives into the ongoing crisis of consumer trust in marketing AI. Creative collaborations with AI in music and visuals are explored alongside critical discussions about workforce implications. Listeners also get a humorous take on NFL predictions and the impact of pop culture on marketing. Expect insight, laughs, and a peek into the intersection of technology and creativity!
AI Snips
Chapters
Transcript
Episode notes
Google Keeps Chrome But Faces Limits
- Judge Mehta ordered Google to make search deals non-exclusive but did not force asset sales.
- Hosts view the ruling as a limited win for regulators and a major win for Google.
Search Is Shifting Toward AI And Platforms
- AI-driven search and platforms like TikTok are already diluting Google's dominance.
- Robert predicts websites will need to optimize for AI agents, not just human search.
Personalization Should Feel Human
- Avoid crude personalization that telegraphs data use and creates the "ick" factor.
- Test personalization for accuracy and human feel before scaling it with AI.