This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

Is AI Burning Down Google's Empire? + NFL Predictions (496)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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The Intersection of Art and Business in Audience Building

This chapter explores the shifting dynamics of audience building in the modern media landscape, focusing on the value of personal followings and creative expression. It highlights an advertising agency's unique approach to art, demonstrating that businesses can prioritize creativity and meaningful content over traditional marketing strategies.

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