This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Critical: Your Marketing Job Plan B [Special Episode] (487)
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Jul 4, 2025 Discover why personal branding is crucial in today's job market, even if you're not selling anything. Learn the difference between self-promotion and self-preservation as visibility becomes key for everyone from creators to CMOs. Find out how to navigate the evolving landscape of content monetization and the impact of new AI developments. Explore strategies for building your personal brand and the platforms that matter most in a competitive world. Plus, insights on how to prepare for the unpredictable future of work.
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Monetizing AI Content Crawlers
- Cloudflare’s Pay Per Crawl marketplace is a novel way for websites to monetize AI scrapers.
- This could reshape how publishers control content usage and generate revenue in the AI era.
No Rush for AI First-Mover Advantage
- AI and answer engines will make content discovery more complex, not simpler.
- There is no rush for first-mover advantage in AI-powered search contexts.
Personal Brand as Career Survival
- Career stability is gone, making personal branding a survival necessity.
- Without a personal brand, you're vulnerable if layoffs or AI disrupt your job.
