This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Unconventional Content Marketing Strategies [Special Episode] (456)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Importance of In-Person Events for Connection and Networking

This chapter explores the importance of physical events amidst the rise of social media, particularly focusing on the preferences of Gen Z and millennials for live experiences. The discussion includes strategies for companies to leverage in-person interactions for networking and competitive advantage.

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