This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Unconventional Content Marketing Strategies [Special Episode] (456)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Value of Trust in Content Marketing

This chapter highlights the critical role of delivering valuable content in marketing to establish trust with audiences. It also warns against the dangers of depending solely on social media platforms and stresses the need for marketers to create owned content and foster direct relationships with their audience.

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