Content Inc. - The Podcast Mel Robbins & Her Three-Part Content Strategy (488)
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Mar 24, 2025 Discover the transformative content strategy based on Mel Robbins' unique approach to reaching audiences. Explore how the three-legged stool model, featuring a book, speaking engagements, and a show, can elevate your content game. Reflect on your own methods and find ways to enhance your creative output. Uncover the tips and insights that power successful content creators in today’s digital landscape.
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Modern Content Strategy
- The "three-legged stool" publishing strategy has evolved for modern content creators.
- Instead of online, print, and in-person, it's now focused on a book, speaking, and a show.
Mel Robbins's Path
- Mel Robbins leveraged her book, "Stop Saying You're Fine," to launch a successful speaking career after a stint at CNN.
- Her TEDx talk went viral, leading to keynote speeches and millions earned, but she needed a consistent show.
Joe Polizzi's Example
- Joe Polizzi used his book, "Get Content, Get Customers," as a springboard for speaking engagements.
- He then leveraged his audience to create Content Marketing Institute, his own show.
