Content Inc. - The Podcast
Mel Robbins & Her Three-Part Content Strategy (488)
Mar 24, 2025
Discover the transformative content strategy based on Mel Robbins' unique approach to reaching audiences. Explore how the three-legged stool model, featuring a book, speaking engagements, and a show, can elevate your content game. Reflect on your own methods and find ways to enhance your creative output. Uncover the tips and insights that power successful content creators in today’s digital landscape.
03:42
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Quick takeaways
- The modern content creation strategy, exemplified by Mel Robbins, revolves around a book, public speaking, and a show.
- Self-assessing content strategies, including feedback from peers, can reveal strengths and weaknesses for creators to improve their business model.
Deep dives
The Three-Legged Stool of Content Creation
A successful content creation strategy is often based on a model known as the three-legged stool, which emphasizes the importance of three key components: a book, public speaking, and a show. This model has evolved from traditional methods but remains a cornerstone for creators today. For instance, Mel Robbins exemplifies this approach by first releasing her book, which laid the groundwork for her brand. Following that, she expanded her reach through public speaking and eventually launched her own podcast, completing the three-legged stool with diverse content delivery methods.
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