6min chapter

Lochhead on Marketing cover image

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Lochhead on Marketing

CHAPTER

Harnessing AI for Insightful Expression

This chapter explores the significance of recognizing our unconscious competencies and how effective language can unlock new opportunities. It also discusses the transformative role of AI in enhancing critical thinking and understanding complex topics like carbon credits, illustrated through a personal experience with AI tools while preparing for a TED Talk.

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