#8507
Mentioned in 3 episodes
Inbound Marketing
Book • 2011
Brian Halligan and Dharmesh Shah's "Inbound Marketing" is a comprehensive guide to attracting customers through valuable content and engaging experiences.
It details the inbound methodology, which focuses on attracting, engaging, and delighting customers rather than interrupting them with traditional outbound marketing tactics.
The book provides a framework for building a strong online presence, generating leads, and nurturing customer relationships.
It emphasizes the importance of creating high-quality content, optimizing websites for search engines, and leveraging social media to reach target audiences.
The book's practical advice and clear explanations have made it a valuable resource for businesses seeking to implement inbound marketing strategies.
It details the inbound methodology, which focuses on attracting, engaging, and delighting customers rather than interrupting them with traditional outbound marketing tactics.
The book provides a framework for building a strong online presence, generating leads, and nurturing customer relationships.
It emphasizes the importance of creating high-quality content, optimizing websites for search engines, and leveraging social media to reach target audiences.
The book's practical advice and clear explanations have made it a valuable resource for businesses seeking to implement inbound marketing strategies.
Mentioned by
Mentioned in 3 episodes
Mentioned by ![undefined]()
Fernando Labastida
41 snips
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
Mentioned in the episode description as a book co-authored by 
Dharmesh Shah
22 snips
20VC: Hubspot Co-Founder Dharmesh Shah on The 3 Risks All Startups Face, Angel Investing Rules; No Founder Meetings and No Due Diligence, SMB vs Enterprise; Lessons on Pricing, Distribution and Why You Should Resist Going Enterprise
Co-authored by 
Brian Halligan
16 snips
From App to Suite to Platform, with HubSpot's Co-Founder Brian Halligan
Mentioned as an analogy to explain the need for a book to clarify a complex concept.
027 The Big Data-Driven Business by Russell Glass and Sean Callahan
Mentioned by 
Kipp Bodnar
How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)
