Carolyn Edlund

Carolyn Edlund, founder of ArtsyShark.com and former Executive Director of the Arts Business Institute, shares her expertise on attracting customers effectively. She discusses the importance of strategic alliances and how to optimize artist websites for better sales. Edlund recommends high-quality photographs and price transparency as essential tools. The conversation also touches on building meaningful connections with bloggers and creating tailored business plans that reflect artistic goals. Persistence is emphasized as key to expanding one's audience and achieving success.