The Futur with Chris Do 215 - Change is inevitable — with Anneli Hansson
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Nov 16, 2022 Anneli Hansson, a brand strategist specializing in behavior change and design thinking, joins Chris Do to discuss navigating the ever-evolving landscape of creative service businesses. They explore how technology like AI and blockchain can reshape operations and create new opportunities. The importance of aligning business practices with personal values is highlighted, along with the need for agile collaboration in a hybrid agency model. Topics also include the fundamentals of building meaningful client relationships and adapting to the creator economy, emphasizing the benefits of embracing AI.
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Niche Down Early
- Niche your business early for better success.
- A clear niche helps attract clients and establish expertise.
Empowering Creatives
- Anneli Hansson left client work to empower creatives strategically.
- She believes creatives should have a stronger voice in decision-making.
Fluid Agency Model
- Anneli Hansson would start a "fluid agency" with no employees, if she started over.
- She prefers working with a flexible team of freelancers.
