Anneli Hansson, a brand strategist specializing in behavior change and design thinking, joins Chris Do to discuss navigating the ever-evolving landscape of creative service businesses. They explore how technology like AI and blockchain can reshape operations and create new opportunities. The importance of aligning business practices with personal values is highlighted, along with the need for agile collaboration in a hybrid agency model. Topics also include the fundamentals of building meaningful client relationships and adapting to the creator economy, emphasizing the benefits of embracing AI.
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volunteer_activism ADVICE
Niche Down Early
Niche your business early for better success.
A clear niche helps attract clients and establish expertise.
insights INSIGHT
Empowering Creatives
Anneli Hansson left client work to empower creatives strategically.
She believes creatives should have a stronger voice in decision-making.
question_answer ANECDOTE
Fluid Agency Model
Anneli Hansson would start a "fluid agency" with no employees, if she started over.
She prefers working with a flexible team of freelancers.
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In this influential business book, Clayton Christensen shows how even the most outstanding companies can lose market leadership when they fail to adapt to disruptive innovations. Christensen explains why companies often miss new waves of innovation and provides a set of rules for capitalizing on disruptive technologies. The book uses examples from various industries, including the disk drive, mechanical excavator, steel, and computer industries, to illustrate trends that lead to success or failure in the face of disruptive technologies.
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Seth Godin
In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily. This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time. Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.
NO LOGO
Taking Aim at the Brand Bullies
Naomi Klein
In 'No Logo', Naomi Klein examines the rise of corporate branding and its effects on culture, work, and consumer choice. The book is divided into four parts: 'No Space', 'No Choice', 'No Jobs', and 'No Logo'. Klein discusses how multinational corporations prioritize brand marketing over product manufacturing, leading to issues such as sweatshops, corporate censorship, and the erosion of public spaces. She also highlights various resistance movements, including culture jamming and anti-globalization protests, and argues for a more just and sustainable economic model.
Adapt or die is the classic business mantra. To survive and thrive you must remain nimble and ready to pivot. To jump the curve, so to speak.
If you could start your business all over again, what would you do differently? In this episode, The Futur CEO Chris Do and brand strategist Anneli Hansson discuss what the future holds for creative service businesses.
How will technology like Ai and blockchain change how we run our businesses? What new opportunities will they provide? And how can you leverage these tools for your business?
The Futur with Chris Do 
