215 - Change is inevitable — with Anneli Hansson
The Futur with Chris Do
Redefining Creative Agency Dynamics
This chapter explores the innovative concept of a hybrid agency that merges branding, design thinking, and behavioral science to address behavior change. The speakers discuss the empowerment of designers in decision-making roles and the importance of strategic thinking in overcoming challenges in a freelance-oriented agency structure. Emphasizing collaboration with behavioral experts, they advocate for a fluid agency model that allows for agility and flexibility in responding to contemporary consumer needs.
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