Anneli Hansson

Anneli Hansson, a brand expert and strategist, explores the essence of magnetic brands that attract loyal customers. She delves into the importance of authenticity, emphasizing transparent communication to establish genuine connections. Anneli discusses how a brand's 'why' shapes its identity, enhancing customer loyalty. With personal anecdotes, she showcases the power of storytelling in branding and stresses the necessity of nurturing relationships with your audience. Listeners are encouraged to embrace their true selves and attract their unique tribe.

In this enlightening discussion, branding expert Anneli Hansson shares her two decades of experience in branding and marketing, shedding light on the power of storytelling. They explore how authentic narratives can forge deeper connections in personal and professional realms. The conversation emphasizes the importance of vulnerability, illustrating how genuine struggles resonate more than mere achievements. With tips on embracing one’s true self and standing out in a saturated market, this talk inspires listeners to find and tell their unique stories.

Anneli Hansson, a brand strategist specializing in behavior change and design thinking, joins Chris Do to discuss navigating the ever-evolving landscape of creative service businesses. They explore how technology like AI and blockchain can reshape operations and create new opportunities. The importance of aligning business practices with personal values is highlighted, along with the need for agile collaboration in a hybrid agency model. Topics also include the fundamentals of building meaningful client relationships and adapting to the creator economy, emphasizing the benefits of embracing AI.