207 - Your vibe attracts your tribe — with Anneli Hansson

Anneli Hansson, a brand expert and strategist, explores the essence of magnetic brands that attract loyal customers. She delves into the importance of authenticity, emphasizing transparent communication to establish genuine connections. Anneli discusses how a brand's 'why' shapes its identity, enhancing customer loyalty. With personal anecdotes, she showcases the power of storytelling in branding and stresses the necessity of nurturing relationships with your audience. Listeners are encouraged to embrace their true selves and attract their unique tribe.