207 - Your vibe attracts your tribe — with Anneli Hansson
The Futur with Chris Do
00:00
Discovering Your Brand's 'Why'
This chapter emphasizes the critical role of understanding one's purpose in building a strong brand identity. Through personal anecdotes and exercises, such as exploring the Japanese concept of ikigai, the speakers illustrate how discovering your 'why' can lead to greater authenticity and a lasting impact. The discussion also highlights the importance of aligning personal and business values for fostering a meaningful connection with your audience.
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