

187 - How to tell your story — with Chris Do
53 snips May 4, 2022
In this enlightening discussion, branding expert Anneli Hansson shares her two decades of experience in branding and marketing, shedding light on the power of storytelling. They explore how authentic narratives can forge deeper connections in personal and professional realms. The conversation emphasizes the importance of vulnerability, illustrating how genuine struggles resonate more than mere achievements. With tips on embracing one’s true self and standing out in a saturated market, this talk inspires listeners to find and tell their unique stories.
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Storytelling's Power
- Storytelling is fundamental for human connection, building trust, and cooperation.
- It's how we learn, share ideas, and form beliefs, making it crucial for communication.
Anneli's Journey
- Anneli Hansen, a brand strategist, initially struggled with speaking English publicly in Chris Do's coaching group.
- She overcame her fear by sharing a personal story on LinkedIn, demonstrating vulnerability's impact.
Chris Do's Vulnerability
- Chris Do shares his personal struggle with shyness and the desire to keep his professional life separate from his personal life.
- He found liberation in writing authentically as himself, leading to stronger connections with his audience.