The Futur with Chris Do

187 - How to tell your story — with Chris Do

May 4, 2022

In this enlightening discussion, branding expert Anneli Hansson shares her two decades of experience in branding and marketing, shedding light on the power of storytelling. They explore how authentic narratives can forge deeper connections in personal and professional realms. The conversation emphasizes the importance of vulnerability, illustrating how genuine struggles resonate more than mere achievements. With tips on embracing one’s true self and standing out in a saturated market, this talk inspires listeners to find and tell their unique stories.

59:18

Creator website

Episode guests

Anneli Hansson

Highlights

AI Chapters

Episode notes

What's Your Intention, Why You Want to Do Something?

01:52

How to Write Memories

01:21

Tell Your Origins Story

01:17

Intro

5min

The Power of Personal Narratives

19min

The Power of Vulnerability in Storytelling

2min

Navigating the Tension Between Private Struggles and Public Persona

6min

Embracing Authenticity in Storytelling

25min

Embracing the Call to Adventure and Transformation

3min

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication.

This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your own story.

The conversation opens with how powerful good storytelling is. A well-crafted story is relatable and will draw you in, making the storyteller themselves inherently more interesting.

Storytelling plays a crucial role in the world of branding and marketing. How you present yourself, your business, and your work tell a story. Often, that story looks and sounds like many other people’s stories, which makes it challenging for you to stand out in a crowded market space.

The good news is that everyone has a unique story to tell. And by sharing it, you create a unique space for yourself. The challenge is learning how to be your true self and not the idealized version of you.

To quote Emma Coates’ 22 Story Rules, “You admire a character for trying more than for their successes.”

If you struggle with standing out or think that your story isn’t interesting, this episode is for you. Chris shares several valuable tips and methods for finding and telling your own stories.

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