215 - Change is inevitable — with Anneli Hansson
The Futur with Chris Do
Adapting to the Creator Economy
This chapter examines the necessity for individuals to adapt in a technology-driven work environment, particularly within the marketing landscape. It emphasizes the transition from traditional advertising to permission-based communication and the importance of building trust with audiences. Furthermore, the discussion highlights opportunities for service businesses in the creator economy and the need for integrated marketing strategies that leverage personal brands.
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