Episode 550: Seth Godin on AI, connection and agency as a small business owner

11 snips

Sep 10, 2025

Seth Godin, a leading business strategist and bestselling author, shares insights on navigating the evolving landscape of AI in small business. He emphasizes the importance of personal agency, urging creatives to embrace AI tools rather than fear them. Godin discusses the balance between vulnerability and maintaining professional boundaries, as well as the significance of consistency in building authority. Listeners learn to identify productive 'dips' versus dead-end 'cul-de-sacs,' proving that mastery and community connection are keys to thriving in creativity.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Choose Agency Over Waiting For Instructions

We've been trained to seek instructions and minimize responsibility instead of exercising agency.
Seth Godin urges choosing to care, connect and initiate rather than passively following orders.

ADVICE

Master AI Tools Or Become Irrelevant

Learn and master AI tools so they work for you rather than replacing you.
Become the best in the world at the tools your clients will expect, like MidJourney or ChatGPT.

INSIGHT

AI Will Be Embedded, Not A Contagion

AI will blend into creative work and won't be a contamination by default.
The creator must own the project and declare what they made, regardless of what tools helped.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Business strategist and bestselling author Seth Godin joins Fiona Killackey to explore the power of agency, creativity, and professional consistency in today's AI-driven world. In this compelling conversation, Seth shares why we waste our freedom waiting for instructions and how to embrace the responsibility that comes with choice.

Key themes covered:

AI as a creative tool - Why creatives should master AI tools like ChatGPT and Midjourney rather than hide from them
Professional boundaries - The difference between being vulnerable with friends versus maintaining professional promises
Strategic decision-making - How to identify when you're in a productive "dip" versus a dead-end "cul-de-sac"
Building authority - Why consistency and showing up professionally matters more than authenticity at work
The future of creativity - How AI will either work for you or you'll work for AI

A masterclass in strategic thinking for entrepreneurs and creatives navigating change.

A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount

Connect with Seth Godin

Connect with My Daily Business:

Resources mentioned:

Join our AI Chat Group for small business owners
Group Coaching
My Daily Business courses - mydailybusiness.com/courses

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.