#300
Mentioned in 50 episodes

This Is Marketing

You Can't Be Seen Until You Learn To See
Book • 2018
In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems.

The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing.

Godin argues that effective marketing is about creating positive change and helping people become who they want to be.

He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches.

The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.

Mentioned by

Mentioned in 50 episodes

Mentioned by
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Simon Alexander Ong
in relation to content creation.
1,048 snips
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Mentioned by
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Shane Parrish
as one of
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Seth Godin
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Matt Abrahams
as books written by
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.
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Lane Shackleton
as the source of the "oh shit" moments concept for career growth.
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Mentioned by
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Mark Manson
in the context of publishing and sharing work with the world.
197 snips
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Mentioned by
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Debbie Millman
as one of
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Seth Godin
's books.
83 snips
Seth Godin
Mentioned by
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Annie Duke
as one of his many bestsellers, alongside "Purple Cow" and "Linchpin".
75 snips
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Mentioned by
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Brian Johnson
in the context of taking action and not delaying.
66 snips
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Mentioned by
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Jay Acunzo
as one of
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Seth Godin
's many best-selling books.
43 snips
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Mentioned by
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Matt Frazier
as a mentor who influenced his approach to blogging and marketing.
41 snips
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Luis Ramos
para entender la empatía y la conexión humana en el marketing.
40 snips
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Mentioned by
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Michael Janda
when discussing marketing strategies and the importance of focusing on the right audience.
36 snips
124 - Deep Dive: Pricing Creative Work — with Michael Janda
Mentioned by
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Seth Godin
when discussing the concept of finding the smallest viable audience for one's work.
35 snips
Wheat and taxes (E)

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