#211
Mentioned in 48 episodes
This Is Marketing
You Can't Be Seen Until You Learn To See
Book • 2018
In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems.
The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing.
Godin argues that effective marketing is about creating positive change and helping people become who they want to be.
He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches.
The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing.
Godin argues that effective marketing is about creating positive change and helping people become who they want to be.
He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches.
The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
Mentioned by
Mentioned in 48 episodes
Mentioned by 
Michael Janda when discussing marketing strategies and the importance of focusing on the right audience.
Michael Janda when discussing marketing strategies and the importance of focusing on the right audience.
36 snips
124 - Deep Dive: Pricing Creative Work — with Michael Janda
Mentioned by 
Seth Godin when discussing the concept of finding the smallest viable audience for one's work.
Seth Godin when discussing the concept of finding the smallest viable audience for one's work.
35 snips
Wheat and taxes (E)
