

#300
Mentioned in 50 episodes
This Is Marketing
You Can't Be Seen Until You Learn To See
Book • 2018
In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems.
The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing.
Godin argues that effective marketing is about creating positive change and helping people become who they want to be.
He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches.
The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing.
Godin argues that effective marketing is about creating positive change and helping people become who they want to be.
He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches.
The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
Mentioned by





























Mentioned in 50 episodes
Mentioned by 

as one of his books.


Seth Godin

3,261 snips
#672: Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change
Mentioned by 

as one of 

's bestsellers.


Tim Ferriss


Seth Godin

2,459 snips
#638: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety (Repost)
Mentioned by 

as one of his favorite people to ask for advice.


Tim Ferriss

1,394 snips
#728: Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More
Mentioned by 

in relation to content creation.


Simon Alexander Ong

1,048 snips
Life Coach: Why Your Energy Drives Your Success In Life - Simon Alexander Ong
Recommended by 

for its insights on marketing and belonging.


Danny Meyer

888 snips
#665: Danny Meyer, Founder of Shake Shack — How to Win, The Art of The Graceful “No,” Overcoming Setbacks, The 6 Traits of Exceptional People, The 4 Quadrants of Performance, Lessons from Hospitality Excellence, and More
Mentioned by 

as one of 

's books.


Shane Parrish


Seth Godin

783 snips
#105 Seth Godin: Failing On Our Way To Mastery
Mentioned by 

as books written by 

.


Matt Abrahams


Seth Godin

437 snips
165. Building Your Personal Brand Makes a Promise: Are You Keeping It?
Mentioned by ![undefined]()

as the source of the "oh shit" moments concept for career growth.

Lane Shackleton

310 snips
What sets great teams apart | Lane Shackleton (CPO of Coda)
Mentioned by 

in the context of publishing and sharing work with the world.


Mark Manson

197 snips
What It Really Takes to Accomplish Your Dreams (ft. Steven Pressfield)
Mentioned by 

as one of 

's books.


Tim Ferriss


Seth Godin

193 snips
#476: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety
Mentioned by 

to come from his book 'This is Marketing'.


Seth Godin

117 snips
#150: Seth Godin – How To Build A Thriving Creative Writing Practice In the Age of AI. Plus, Stop Seeking Validation, Find Your Audience And Overcome Obscurity (From the Vault)
Mentioned by 

as one of 

's books.


Debbie Millman


Seth Godin

83 snips
Seth Godin
Mentioned by 

as one of his many bestsellers, alongside "Purple Cow" and "Linchpin".


Annie Duke

75 snips
Episode 034: The Systems That Shape Us with Seth Godin
Mentioned by 

in the context of taking action and not delaying.


Brian Johnson

66 snips
This will change your life. Period. (Heroic Elite: Discovery Call)
Mentioned by 

as one of 

's previous works.


Carey Nieuwhof


Seth Godin

56 snips
CNLP 684 | Seth Godin Unpacks His Creative Process, Talks Strategy, and Explains How He Overcame 800 Rejections
Mentioned by ![undefined]()

as one of 

's many best-selling books.

Jay Acunzo


Seth Godin

43 snips
Seth Godin Dissects a Signature Story
Mentioned by ![undefined]()

as a mentor who influenced his approach to blogging and marketing.

Matt Frazier

41 snips
Crush It As A Plant-Based Athlete: Matt Frazier & Robert Cheeke
Recomendado por 

para entender la empatía y la conexión humana en el marketing.


Luis Ramos

40 snips
📖 Hospitalidad Irracional - Un Resumen de Libros para Emprendedores
Mentioned by 

when discussing marketing strategies and the importance of focusing on the right audience.


Michael Janda

36 snips
124 - Deep Dive: Pricing Creative Work — with Michael Janda
Mentioned by 

when discussing the concept of finding the smallest viable audience for one's work.


Seth Godin

35 snips
Wheat and taxes (E)