In 'Deep Work', Cal Newport argues that the ability to perform deep work—professional activities in a state of distraction-free concentration—is becoming increasingly valuable in our economy. The book is divided into two parts: the first part explains why deep work is valuable, rare, and meaningful, while the second part presents four rules to transform your mind and habits to support this skill. These rules include 'Work Deeply', 'Embrace Boredom', 'Quit Social Media', and 'Drain the Shallows'. Newport provides actionable advice and examples from various successful individuals to help readers master the skill of deep work and achieve groundbreaking results.
In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems. The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing. Godin argues that effective marketing is about creating positive change and helping people become who they want to be. He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches. The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
In 'Show Your Work!', Austin Kleon provides a manifesto for succeeding as any kind of artist or entrepreneur in the digital age. The book emphasizes the importance of generosity over genius, getting 'findable' by using the network, and self-discovery through sharing your creative process. It offers ten transformative rules for being open, generous, brave, and productive, including chapters on sharing something small every day, engaging with your audience, and the etiquette of sharing online. The book is filled with illustrations, quotes, stories, and examples to inspire and guide readers in their creative journeys[2][3][4].
In 'Energize', Simon Alexander Ong introduces readers to the art and science of energy management, helping them recognize their most energized states and work sustainably towards their goals. The book provides practical strategies for managing energy, creating boundaries, and leading with purpose, making it a valuable resource for enhancing productivity and well-being.
The single most important thing this episode will teach you is that the greatest investment you can make is in yourself. My guest is Simon Alexander Ong, a personal development entrepreneur, coach and public speaker who has recently published his debut book ‘Energize’ which became an instant bestseller. In the episode we talk about how the power of coaching unlocks human potential, as well as talking through mini coaching session frameworks that you can apply yourself and final how to access the four dimensions of your energetic field so that you can transform your life for the better. Enjoy!
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(00:00) Intro
(01:49) How did you become a coach?
(05:59) The practicalities of coaching
(13:01) Selling yourself and authenticity
(22:52) How does someone figure out what they actually want
(31:16) Whats the difference between vision and mission?
(32:49) Coaching role play
(42:59) The unregulated side of coaching
(46:11) Do you recommend coaching as a career path?
(53:21) The power of energy
(01:00:09) You book: Energise
(01:08:38) How to understand consistency
(01:15:57) The question of privilege and enjoyment
(01:19:49) How does someone become a coach?
(01:27:50) Parting thoughts
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🔗 CONNECT WITH ALI
📚 Download my FREE 100 Books To Live Your Best Life Reading List
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Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/
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Creators & Guests
- Amber Baxter-Clarke - Producer
- Ali Abdaal - Host
Deep Dive with Ali Abdaal 
