My First Million

Giving founders brutally honest feedback

1007 snips
Sep 3, 2025
Dive into the entrepreneurial mistakes that founders often face and how to avoid them. Discover the nostalgic revival of old school businesses, like Oberweiss's dairy delivery, and The Onion's return to print. Explore innovative education models, including Alpha School and the unique Grind Academy for athlete education. Learn practical strategies for refining decision-making and evaluating marketing pitfalls. Uncover the importance of branding in traditional businesses and how minimal investment can spark successful startups.
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Mobile Emissions Misread Ad Tests

  • Sam met Mobile Emissions founders who claimed Google ads "didn't work."
  • They had spent promotional credits without tracking and dismissed the channel prematurely.
00:00 / 00:00

Exhaust The Obvious Growth Channel

  • Do systematically test obvious channels before chasing fancy ideas.
  • Write down what you tried, gather data, and iterate until you have a definitive result.
00:00 / 00:00

Write To Force Clear Thinking

  • Write questions to your future wiser self and answer them honestly to expose sloppy thinking.
  • Use the document to force clarity on what worked and whether a test was real.
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