The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
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Dec 12, 2025 
Raaz Herberg, CMO and VP of Product Strategy at Wiz, has been pivotal in scaling the company to a multi-billion-dollar powerhouse. He reveals the secrets behind Wiz’s initial success, including prioritizing customer outcomes and mastering enterprise sales. Raaz discusses the dangers of self-deception, the underrated value of branding, and why adaptable teams thrive. He also shares his insights on hiring effective marketing talent and the transformative impact of AI on engineering and marketing practices, predicting a shift towards custom tools in the enterprise space.
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Time-To-Value Beats Long Deployments
- Wiz achieved rapid adoption by delivering value in minutes rather than months through extreme focus on time-to-value.
- Short deployment time plus solving a big pain (cloud security) created a strong pull from customers.
Wizard Of Oz Booth That Quadrupled Leads
- Raaz designed a Wizard of Oz themed RSA booth that cost little but generated 4x more leads than a standard booth.
- The stunt proved being different and playful drew attention without higher spend.
Prioritize Brand Over Short-Term Attribution
- Invest in brand activities that make your company appear expert to your target audience even if attribution is unclear.
- Prioritize warming rooms and reputation over short-term pipeline metrics.
