Raaz Herberg

Chief Marketing Officer and VP of Product Strategy at Wiz, an enterprise cloud security company; early employee who helped scale Wiz from founding to multi-billion-dollar ARR and speaks about product, go-to-market, and growth.

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Dec 12, 2025 • 1h 16min

20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

Raaz Herberg, CMO and VP of Product Strategy at Wiz, has been pivotal in scaling the company to a multi-billion-dollar powerhouse. He reveals the secrets behind Wiz’s initial success, including prioritizing customer outcomes and mastering enterprise sales. Raaz discusses the dangers of self-deception, the underrated value of branding, and why adaptable teams thrive. He also shares his insights on hiring effective marketing talent and the transformative impact of AI on engineering and marketing practices, predicting a shift towards custom tools in the enterprise space.

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