#478
Mentioned in 50 episodes
Crossing the Chasm
Book • 1991
In 'Crossing the Chasm', Geoffrey A. Moore explores the Technology Adoption Life Cycle, which includes innovators, early adopters, early majority, late majority, and laggards.
He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements.
The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing.
The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.
He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements.
The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing.
The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.
Mentioned by
Mentioned in 50 episodes
1,159 snips
Bill Gurley - The Gift and The Curse of Staying Private - [Invest Like the Best, EP.427]
Recommended by 
Nikhyl Singhal as a guide on how to successfully launch a product and establish a market presence.
Nikhyl Singhal as a guide on how to successfully launch a product and establish a market presence.
365 snips
Building a long and meaningful career | Nikhyl Singhal (Meta, Google)
Mentioned by Eilon Reshef when discussing the importance of focusing on a narrow initial customer profile.
306 snips
Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)
Recommended by 
David DeSanto as a core book for understanding marketing and sales strategies, especially for disruptive products.
David DeSanto as a core book for understanding marketing and sales strategies, especially for disruptive products.
208 snips
The GitLab way: Kindness, transparency, and short toes | David DeSanto (CPO)
Mentioned by 
Chris Dixon as a business book he reread recently, highlighting how outdated examples can affect a book's relevance.
Chris Dixon as a business book he reread recently, highlighting how outdated examples can affect a book's relevance.
198 snips
Read Write Own: A New Era
Mentioned by 
Andrew Chen as a seminal work on bringing enterprise products to market, particularly its framework for understanding technology adoption.
Andrew Chen as a seminal work on bringing enterprise products to market, particularly its framework for understanding technology adoption.
148 snips
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
Mentioned by 
Pedro Franceschi when discussing go-to-market strategies and the evolution of market definitions.
Pedro Franceschi when discussing go-to-market strategies and the evolution of market definitions.
39 snips
Innovating Spend Management through AI with Pedro Franceschi from Brex
Mentioned by 
Solomon Hykes when discussing the challenges of achieving product-market fit and subsequent hypergrowth.
Solomon Hykes when discussing the challenges of achieving product-market fit and subsequent hypergrowth.
32 snips
Applying the lessons from Docker with Solomon Hykes
Mentioned by 
Mike Maples Jr. as a book that people have forgotten about and maybe they should put more front and center.
Mike Maples Jr. as a book that people have forgotten about and maybe they should put more front and center.30 snips
#397: Two Questions Every Entrepreneur Should Answer
