

#258
Mentioned in 55 episodes
Crossing the Chasm
Book • 1991
In 'Crossing the Chasm', Geoffrey A. Moore explores the Technology Adoption Life Cycle, which includes innovators, early adopters, early majority, late majority, and laggards.
He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements.
The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing.
The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.
He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements.
The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing.
The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.
Mentioned by



































Mentioned in 55 episodes
Mentioned by 

in relation to crossing the chasm and market adoption.


Lenny Rachitsky

1,502 snips
Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)
Mentioned by 

as a framework for innovation.


Bill Gurley

1,360 snips
Bill Gurley - The Gift and The Curse of Staying Private - [Invest Like the Best, EP.427]
Mentioned by 

as the most influential book ever written on go-to-market strategy.


Lenny Rachitsky

593 snips
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Referenced by 

when describing how Harvey claimed the AI legal space.


Rory O’Driscoll

548 snips
20VC: Nat Friedman and Daniel Gross Bought with Zuck's $100BN AI Budget | Navan Files to Go Public and Canva Pulls the Brakes: Why and What Happens | Why Larry Ellison is the Smartest Man in Tech | Substance or Sizzle: What is Real and What is BS in AI
Recommended by 

to understand how to reach the early majority in software development.


Kent Beck

439 snips
TDD, AI agents and coding with Kent Beck
Recommended by 

as a guide on how to successfully launch a product and establish a market presence.


Nikhyl Singhal

365 snips
Building a long and meaningful career | Nikhyl Singhal (Meta, Google)
Mentioned by ![undefined]()

when discussing the importance of focusing on a narrow initial customer profile.

Eilon Reshef

306 snips
Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)
Recommended by 

as a classic marketing book.


Emily Kramer

221 snips
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Recommended by 

as a core book for understanding marketing and sales strategies, especially for disruptive products.


David DeSanto

208 snips
The GitLab way: Kindness, transparency, and short toes | David DeSanto (CPO)
Mentioned by 

as a business book he reread recently, highlighting how outdated examples can affect a book's relevance.


Chris Dixon

198 snips
Read Write Own: A New Era
Mentioned by 

when discussing books he relied on in his career.


Dan Gill

180 snips
20VC: Carvana: The Most Wild Story in Public Markets: From $60BN to $400M and Back to $40BN | The Biggest Opportunities, Mistakes and Challenges Ahead for One of the Public Market's Only 100x Investments
Mentioned by 

as a seminal work on bringing enterprise products to market, particularly its framework for understanding technology adoption.


Andrew Chen

148 snips
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
Mentioned by 

to explain technology adoption stages.


Drew Houston

97 snips
Dropbox ft. Drew Houston - How the Cloud Pioneer Reinvented Itself
Mencionado por ![undefined]()

como un libro que habla sobre la curva de adopción tecnológica.

Javier Andrés

97 snips
K37. Javier Andrés. No sigas tu pasión
Mentioned by 

as one of the individual tools he used to build his book.


Bill Aulet

56 snips
A Roadmap for Today’s Entrepreneurs
Mentioned by 

in relation to the Build a Business competition.


Harley Finkelstein

52 snips
#486: Harley Finkelstein — Tactics and Strategies from Shopify, The Future of Retail, and More
Mentioned by 

when discussing go-to-market strategies and the evolution of market definitions.


Pedro Franceschi

39 snips
Innovating Spend Management through AI with Pedro Franceschi from Brex
Mentioned by ![undefined]()

when discussing strategies for acquiring prosumers.

Phil Carter

35 snips
How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation
Mentioned by 

when discussing the challenges of achieving product-market fit and subsequent hypergrowth.


Solomon Hykes

32 snips
Applying the lessons from Docker with Solomon Hykes
Mentioned by 

as a book that people have forgotten about and maybe they should put more front and center.


Mike Maples Jr.

30 snips
#397: Two Questions Every Entrepreneur Should Answer