#258
Mentioned in 55 episodes

Crossing the Chasm

Book • 1991
In 'Crossing the Chasm', Geoffrey A. Moore explores the Technology Adoption Life Cycle, which includes innovators, early adopters, early majority, late majority, and laggards.

He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements.

The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing.

The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.

Mentioned by

Mentioned in 55 episodes

Mentioned by
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Lenny Rachitsky
in relation to crossing the chasm and market adoption.
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Lenny Rachitsky
as the most influential book ever written on go-to-market strategy.
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to understand how to reach the early majority in software development.
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as a guide on how to successfully launch a product and establish a market presence.
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Eilon Reshef
when discussing the importance of focusing on a narrow initial customer profile.
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as a core book for understanding marketing and sales strategies, especially for disruptive products.
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as a business book he reread recently, highlighting how outdated examples can affect a book's relevance.
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as a seminal work on bringing enterprise products to market, particularly its framework for understanding technology adoption.
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Javier Andrés
como un libro que habla sobre la curva de adopción tecnológica.
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as one of the individual tools he used to build his book.
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in relation to the Build a Business competition.
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Pedro Franceschi
when discussing go-to-market strategies and the evolution of market definitions.
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when discussing strategies for acquiring prosumers.
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Solomon Hykes
when discussing the challenges of achieving product-market fit and subsequent hypergrowth.
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as a book that people have forgotten about and maybe they should put more front and center.
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