undefined

Greg Stewart

CEO of Ladder, a rapidly growing fitness app. He specializes in building sustainable subscription models and prioritizing long-term user engagement.

Top 3 podcasts with Greg Stewart

Ranked by the Snipd community
undefined
115 snips
Nov 29, 2023 • 1h 17min

How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder

Greg Stewart, Co-founder of Ladder, talks about scaling TikTok ads, price optimization, and learnings from burning hundreds of thousands of dollars on Instagram ads. They discuss using micro-influencers for early growth, adapting pricing based on core users, maximizing TikTok content, and using a web funnel to optimize ad spend.
undefined
12 snips
Mar 9, 2025 • 18min

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

In this insightful discussion, Greg Stewart, CEO of Ladder, a leading fitness app, delves into the art of segmentation for maximizing long-term value. He outlines how early user segmentation through quizzes leads to better engagement. Instead of pushing for immediate sign-ups, he advocates focusing on trial workout completion to enhance conversion. Additionally, Greg emphasizes tailoring pricing offers to user engagement, suggesting that active users should be nudged towards annual plans, while inactive ones benefit from lower entry barriers.
undefined
Jan 31, 2025 • 56min

How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%

Greg Stewart, CEO of Ladder, an innovative strength training app, discusses the company's incredible 2,000% growth. He reveals how Ladder pivoted its pricing strategy from $60 to $30 to better align with customer needs. Greg elaborates on the creation of the 'Ladder Quadrant' to identify high-value user segments and emphasizes the impact of turning in-house coaches into TikTok content creators for user acquisition. He also touches on the importance of community engagement and AI in enhancing the overall fitness experience.