Lenny's Podcast: Product | Growth | Career cover image

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Lenny's Podcast: Product | Growth | Career

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Navigating B2B and B2C Marketing Strategies

This chapter explores the distinctions between B2B and B2C marketing strategies, focusing on how certain B2B principles can also apply to B2C contexts. The speakers also discuss brand marketing versus product-focused approaches and introduce a sponsor featuring a health supplement designed for everyday use.

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