Humans of Martech

122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns

10 snips
Jun 4, 2024
Emily Kramer discusses the rise of pi-shaped marketers and selecting future unicorns. She emphasizes the importance of picking startups that value marketing and meeting real needs. Emily advocates for leveraging marketing skills in angel investing and internal advocacy, enhancing startup viability and team alignment.
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ANECDOTE

Early Career Journey

  • Emily Kramer's early career involved media planning, a programmatic ad platform, and business school.
  • Her platform, Cadreon, built within an agency using existing clients, still exists today.
ADVICE

Picking Startups

  • Consider market potential, team strength, and marketing value when choosing a startup.
  • Prioritize product quality and market viability, ensuring the company values marketing.
ADVICE

Promoting Diversity

  • Actively seek balance in investments and portfolio composition.
  • Consider diversity without strict quotas, focusing on companies reflecting their user base.
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