Kacie Jenkins, SVP of Marketing at Sendoso, brings her diverse background—from a recording artist to marketing powerhouse—to the conversation. She challenges the limitations of last-touch attribution, advocating for multi-touch metrics that reflect true marketing impact. Kacie emphasizes collaboration between marketing and finance, focusing on long-term goals instead of obsessive data tracking. Her insights include the significance of intuition in strategy and the importance of hiring for traits like integrity in the fast-paced startup world.

Stephen Stouffer, Director of Automation Solutions at Tray.ai, chats about the power of AI in refining customer journey mapping. He emphasizes starting with one use case to reduce complexity and focusing on immediate visitor engagement using his 'three, five, seven rule.' Stouffer discusses equipping sales teams for personalized marketing and highlights the need for collaboration between marketers and data teams. He also warns of the intricacies involved in AI automation within regulated industries, stressing the importance of human oversight to maintain a personal touch.

In this conversation, Nataly Kelly, CMO at Zappi and author on global marketing, shares her insights on making brands resonate in diverse markets. She emphasizes the importance of flexible localization strategies tailored to local audiences. Nataly discusses hiring for potential and maintaining work-life balance. The complexities of language localization and the strategic partnership between marketing ops and RevOps play crucial roles in successful global expansion. She also offers tips on navigating platform algorithms and owning email lists for improved engagement.

Jim Williams, CMO at Uptempo and marketing operations guru, shares his expertise in strategic planning and marketing effectiveness. He emphasizes moving beyond outdated budgeting methods to align actionable goals with business impact. The conversation dives into the vital role of marketing ops in annual plans and how collaboration can enhance results. Williams also discusses the transformative potential of AI in streamlining processes, leaving marketers to focus on creativity and innovation. It's a fresh perspective on keeping marketing agile and aligned.

Barbara Galiza, a seasoned Growth and Marketing Analytics Consultant with a rich background at companies like Microsoft and Her, shares insightful truths about marketing attribution. She likens attribution to navigating complex canals, advocating for practical approaches over perfection. Multi-touch attribution often overlooks subtle influences in decision-making, so she suggests incorporating qualitative feedback and incrementality testing for clarity. For startups, she emphasizes the importance of focusing on what works and bridging the gap between data insights and marketing creativity.

Join Steven Aldrich, Co-CEO and Co-Founder of Ragnarok NYC, a martech agency that collaborates with top brands, as he unpacks the evolving landscape of marketing technology. He emphasizes the significance of aligning tech choices with real business value rather than chasing fleeting features. The discussion touches on the impact of AI in marketing, balancing automation with human insight, and the necessity of understanding user needs when selecting tech solutions. Steven's insights offer a compelling approach to navigating today's chaotic martech world.

In this engaging discussion, Danny Lambert, Director of Marketing Operations at dbt Labs, shares his expertise in data transformation. He highlights the challenges marketers face in integrating data and explains how mastering a bit of SQL can empower teams. Danny emphasizes the significance of a warehouse-first martech stack for better data control and personalized campaigns. He also offers practical advice to bridge the gap between marketing and data teams, making data management more accessible for non-technical professionals.

Lourenço Mello, Product Marketing Lead at Snowflake, dives into the future of marketing data. He discusses the powerful concept of data gravity, which streamlines operations by bringing applications closer to data. He highlights the significance of mastering data quality to outpace competitors. Trends like AI advancements and privacy challenges are reshaping the marketing landscape. Lourenço also shares insights on the collaborative potential of AI in marketing technology, emphasizing the importance of adaptable data architectures in a fragmented ecosystem.

Rutger Katz, a GTM Operations Consultant and founder of NEON Triforce, shares valuable insights on Lean methodology in marketing. He discusses how eliminating waste can enhance efficiency and drive conversions. Rutger also highlights the challenges in aligning marketing with sales and the importance of a streamlined tech stack. He addresses the complexity of MarTech systems and advocates for a composable strategy enhanced by AI. His journey from neuroscience to MarTech consulting illustrates the need for continuous improvement and effective collaboration.

Jared DeLuca, Director of Operations at Appcues, shares his fascinating journey from demand generation to operations and front-end development. He discusses integrating demo bookings into products and the key differences between ops and rev ops. Jared dives into the advantages of AI tools for marketing, exploring machine learning in campaigns and the importance of data management with modern CRM systems. He also emphasizes the significance of operational synergy between marketing and sales teams, showcasing how adaptability is crucial in the rapidly evolving martech landscape.