Humans of Martech cover image

122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns

Humans of Martech

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Navigating the Marketing Landscape: From In-House Ad Platforms to Gender Equity Advocacy

This chapter explores the journey of creating an in-house ad platform named Cadrian within an agency and the speaker's insights on spotting successful startups. It also delves into the speaker's impactful advocacy for gender equity and inclusion in various companies, shedding light on gender compensation gaps and challenging bro culture in the workplace. Additionally, the chapter emphasizes the strategic selection of marketing technology tools to enhance user experiences while aligning with overall marketing strategies and customer needs.

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